Competition on the selected market is not considered a potential threat. Instead, the company views competition positively as it adds to the market knowledge and awareness of WTE, as the market potential greatly exceeds the Company’s capacity.
The competition for EcoEnergy comes mainly from competing energy sources such as oil, coal, gas nuclear, but also from environmental friendly sources such as biogas, wind, solar and hydro. Compared to the fuel prices of the other technologies, with the exception of biogas, the fuel price for WTE has the positive impact being revenue instead of cost, i.e. one will get paid for using the fuel.
Many opponents of waste-to-energy technology suggest that if trash is burned, people will stop recycling or local authorities will have little incentive to invest in recycling. Yet recycling and waste-to-energy are complementary policies that support sustainability and long-term conservation.
According to a 2009 study of municipal waste treatment across all 27 EU member nations, countries that have successfully reduced dependence on landfill (1% and below) actually boast the highest recycling rates in Europe and have achieved this in combination with modern waste-to-energy facilities. (Source: Confederation of European Waste-to-Energy Plants/Eurostat)